WAN-IFRA Global Advisory

Helping News Media Prosper in a Digital World

Branded content

Native advertising, sponsored posts, advertorial, branded content. There are many different definitions, so it’s no surprise every publisher labels this differently. One thing is clear: in a time of …

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Exec Coaching

Very few publishers have fully succeeded in the transformation to digital.  But there are a few superstars. Schibsted have managed to become a tech company and a publisher. Axel Springer ha…

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Newsroom Efficiency

We often get the same questions: can we improve efficiency in the newsroom? How do we bring better relevance, quality, and of course user experience to the audiences?  In our view: …

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Reader Revenue & Digital Subscriptions

There is a new race for growth in digital subscription. Beyond the ‘Trump-bump’, some national publishers are trying to secure stable growth while others have already reached a plateau.  Lo…

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