Branded content
Native advertising, sponsored posts, advertorial, branded content. There are many different definitions, so it’s no surprise every publisher labels this differently. One thing is clear: in a time of …
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Exec Coaching
Very few publishers have fully succeeded in the transformation to digital.
But there are a few superstars. Schibsted have managed to become a tech company and a publisher. Axel Springer …
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Newsroom Efficiency
We often get the same questions: can we improve efficiency in the newsroom? How do we bring better relevance, quality, and of course user experience to the audiences?
In our view:
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Reader Revenue & Digital Subscriptions
There is a new race for growth in digital subscription. Beyond the ‘Trump-bump’, some national publishers are trying to secure stable growth while others have already reached a plateau.
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